Last week I scored a trifecta of all-around goodness and wished-for moments come to pass. A promotion came my way; Tim Duncan made his free throws; and just when I thought my lucky week was at an end, what do I spy on Friday night at 7-11 but a lone frosty can of B to the E.
B to the E has been my elusive holy grail since last October, when Anheuser-Busch changed my life with the above linked-to press release. It's Budweiser mixed with caffeine, gaurana, and taurine -- which is a fancy way of saying caffeine, caffeine, and yet more delicious caffeine. The can's tagline reads Beer With Something Extra -- and that Something Extra at long last would get in mah belly!
It's really an awful idea for a product, the worst idea for a product. An obvious salvo fired at the cute little mixariffic can of Red Bull -- and maybe if Grey Goose, Belvedere, or Stoli teamed up with Red Bull for a canned blend then that may be a good idea. But Budweiser chose to ignore that no self-respecting collegiate lush would be caught dead ordering a Red Bull and Bud Lite.
Months ago, enraged at the Austinwide B to the E drought, I confronted my local liquor store guys about the blatant absence of B to the E on their shelves, especially when they had rows of Red Bull in the fridge. But they asked me why should they stock B to the E when they can stock Red Bull, which consistently upsells their vodka? B to the E would put them out of business. Why didn't Budweiser consult my liquor store dudes before inventing B to the E?
All my work friends have been trying to talk me out of it too, telling me to let go of the B to the E., to move on. But I said to hell with you work friends, I want my B to the E. And now it would be me who had the last laugh, all 12 ounces of it.
Poor Jen was not stoked to see the B to the E when I came home, particularly as it was she who had asked me to go and grab us some beer (I also got a 6 of Shiner but that's so boring). But I charmed her with my mad skills, and in one of those moments marriage is made for, we shared our first (and what would be our last) frosty can of B to the E.
B to the E is the beverage of Satan. Nothing's worse. Pee is better than B to the E.
The B to the E bouquet leaps out upon the can's opening. It shines. A bouquet not unlike a wrecked sorority coffeetable on Saturday morning, rancid from spilled jello shots, bongwater, and other various party piddles from the night before.
Then we took sips and together drew first blood. Jen on the flavor of the first sip: "Cherry Kool-aid and wine cooler...something I would not want to throw up...circus drink...circus peanuts..." I thought it tasted like a blend of boysenberries, rock salt, and eggs over easy. Truly from hell. Soon followed by the aftertaste, which swept my mouth away down a stagnant creek filled with cedar chips and hot chardonnay.
I thought if I drink too much of this I might turn into Paul Hamm. I gotta get off the B to the E. B to the E went straight from refreshing to euthanizing. It crushed my will and gave me vertigo. Beer with Something Extra...and I'm inclined to think that Something Extra just might be ipecac.
As is her way, Jen invented some of her own names for this 12 oz. nightmare. Her top three:
- B to the Igor
- B to the Easter Grass
- B to the Eagle Poop
zack